Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06893_Field_TCUM T458.txt

Text File | 1996-04-10 | 932b | 16 lines

than it is obliterated by another, just as our Western lives seem
to native cultures to be one long series of preparations for
living . But the favorite stance of literary man has long been “to
view with alarm” or “to point with pride,” while scrupulously
ignoring what’s going on.

     One immense area of photographic influence that affects
our lives is the world of packaging and display and, in general,
the organization of shops and stores of every kind. The
newspaper that could advertise every sort of product on one
page quickly gave rise to department stores that provided
every kind of product under one roof. Today the decentralizing
of such institutions into a multiplicity of small shops in
shopping plazas is partly the creation of the car, partly the
result of TV. But the photograph still exerts some centralist
pressure in the mail-order catalogue. Yet the mail-order houses